Nine-country study: 51% now use conversational AI, but audiences don't want it making news
_FelixSimon_ · x · 2026-11-11
Felix Simon, Rasmus Kleis Nielsen and Richard Fletcher published key findings from their nine-country report "Generative AI and News Report 2026: From Standalone Tools to Information Infrastructure" via Nieman Lab.
Key takeaways:
- Generative AI is becoming an ever more significant information intermediary, both intentionally used and incidentally encountered;
- Standalone conversational AI like ChatGPT, Claude and Gemini keeps growing fast: 51% of respondents across the six countries with past data now use them;
- On average 24% of respondents across nine countries saw a label noting AI-made content in the past week, and 20% saw a bullet-point AI news summary;
- Yet even as AI becomes an information gateway, audiences still don't want it making their news — resistance to AI-produced journalism remains strong.
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