OpenAI details Business Agents: labeled merchant chats, US ecommerce first
OpenAI · x · 2026-11-11
OpenAI shared more on Business Agents: merchants can publish an agent so customers can ask questions and compare products in a clearly labeled conversation, separate from ChatGPT's independent answers. Available to eligible US ecommerce and online service businesses. Screenshots show the Agent Builder with name, instructions, business context and product feed.
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