SEO expert's Substack ranks for queries revealing the industry's AI-search anxiety
lilyraynyc · x · 2026-11-11
SEO expert Lily Ray shares the real queries her Substack ranks for in Google rankings and AI Overviews: brands asking whether SEO is still worth it as users move to AI assistants, how to vet GEO experts vs hype-sellers, who the top AI-search influencers are, and how to build combined SEO/AI-search strategies. A snapshot of the industry's GEO-era anxiety and demand.
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