Simon Willison slams OpenAI's staged rollout: Pro users stuck feeling like they're on the last model

simonsarris · x · 2026-11-11

Simon Willison publicly criticized OpenAI's Logan Kilpatrick over the company's drip-feed release strategy: announcing a model, then making it available to a few users, then most users. He argues this sandbags excitement, and every Pro user feels they're using "the last model" — because they are. His advice: OpenAI needs a marketing department that either holds the lid on much longer or pops it off all at once.

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