Adobe MAX recap: five Firefly and Creative Cloud AI updates, AI as assistant

rufusd · x · 2026-11-11

A designer's takeaway from Adobe MAX: AI is becoming the assistant, not the artist. Key updates:

Photoshop Relight: set up to three lights on the canvas while keeping the original untouched
Illustrator AI Assistant: runs print preflight and fixes critical issues
Firefly Design: vectors, type, 3D and motion on one canvas, with Brand Check catching off-brand colors and fonts
Firefly Builder: describe an idea and refine the app through chat
Firefly Graph: turn repeated steps into reusable, shareable workflows

His argument: these tools raise the floor on "good enough" and remove tedious work, but excellence still takes human skill and knowledge.

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