Disney taps Adobe as 'official AI innovation partner' under multiyear pact
DavidmComfort · x · 2026-11-10
Per Variety, Disney and Adobe have announced a multiyear strategic alliance making Adobe the 'official AI innovation partner' of the Walt Disney Co., collaborating on 'responsibly developed AI' and other emerging tech for Disney's creative teams.
- Adobe gets Disney early access to Firefly, Firefly Foundry (proprietary AI models), Premiere and Photoshop, plus dedicated engineering and research resources for Disney's production pipeline
- The deal expands Adobe's footprint across Disney's media platforms, theme parks, cruise line and ESPN via marketing activations
Poster David Comfort argues Disney is making a mistake: 'It is hard to see how Adobe has a strong AI platform.'
Related event: Adobe and Disney forge multi-year strategic AI alliance(2 posts)→
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