Neuralift pitches 'customer models' as a new category: learned context from customer data
jonathanmendez · x · 2026-11-10
jonathanmendez (Neuralift) argues that dumping customer data into a CDP or warehouse doesn't create understanding — answers to "who are our customers?" and "what should we do?" have to be learned.
Key points:
- Proposes "customer models": models trained on customer data as an emerging category for context generation and AI reasoning.
- They produce structured, grounded, governable evidence about customers and their relation to the business, compounding over time.
- This structure is meant to supercharge both humans and agents; it's what Neuralift has been building, and he notes others are starting to recognize the category's need.
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