Google adds "Non-incentivized only" review filter to product results
gaganghotra_ · x · 2026-11-10
- Google product results now offer a "Non-incentivized only" filter: after clicking a product in Search, Shopping, or AI Mode, users can filter the review panel to show only reviews not incentivized by merchants.
- It follows Google's move a year ago requiring merchants to label incentivized reviews — a direct hit to influencer/review ecosystems that rely on incentivized coverage, since users can now actively exclude them.
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