Expensive launch videos used to signal importance — AI killed that signal
isnit0 · x · 2026-11-10
The author argues launch videos were valuable precisely because they were expensive to make, signalling thought and importance—but easy AI video generation (e.g. Fable 5.2 producing results in 10 minutes) has destroyed that signal.
He's not worried about AI slop: people quickly learn to ignore it, it stops working, and producers stop making it. He asks what signals people now use to assess importance.
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