iMessage agents see 1.5-2x better daily retention than app agents, founder observes
omooretweets · x · 2026-11-10
Replying to a question on consumer agent retention, omooretweets notes daily retention is roughly 1.5-2x better for the average iMessage agent vs. an app agent, and that consumer agents measure retention differently (a user just receiving a message counts) and can juice it early via notifications and inbound messages. He adds a strategic shift: pre-AI you needed to own the full UX to avoid platform risk, but users increasingly expect products usable everywhere — and you can now deliver a full-featured experience inside someone else's interface.
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