Indie dev of 9 apps publishes free 7-phase vibe coding playbook from idea to launch
alexmacgregor__ · x · 2026-11-10
Alex MacGregor, who has shipped 9 apps via vibe coding, published a downloadable playbook, Vibe Coding Apps: From Idea to Launch and Beyond, for early-stage founders, indie hackers and non-developers.
- Seven phases: Idea → Build → Brand → Launch → PR → Content → Analytics.
- Each chapter includes: why the phase matters, ordered steps, a vetted tool stack with pitfalls, a worked example, copy-paste AI prompts, common mistakes, and a completion checklist.
- Three rules throughout: ship small and learn fast; evidence from real users beats opinions (yours, friends', or the AI's); each phase builds on the last.
- Core thesis: vibe coding made building software faster, but building a business is still hard — the point is getting imperfect products in front of real users and iterating.
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