iMessage agents see 1.5-2x better daily retention than app-based agents
omooretweets · x · 2026-11-10
Responding to "how much higher is retention on iMessage vs. an app for personal agents":
- The key is how you define retention for consumer agents — does the user have to send a message, or just receive one? The latter can be juiced early with notifications and inbound messages.
- Based on what he's seen, daily retention is roughly 1.5-2x better for the average iMessage agent vs. an app agent.
Useful signal for teams choosing agent channels and designing retention metrics.
Related event: iMessage Agents Retain 1.5-2x Better Than App Agents(2 posts)→
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