When Startups Copy Competitors, They Risk Forgetting Where They Were Going

yongqianme · x · 2026-11-10

The author describes startups where everyone is busy—PMs studying competitors, designers revising interfaces, engineers shipping features—yet the key question rarely gets answered: who actually needs any of this, and why? Features often land on the roadmap simply because a competitor has them. The real tragedy, he argues, isn't a lack of innovation but gradually forgetting why you were building the product in the first place.

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