Adobe and Disney announce multi-year AI alliance spanning parks, cruises and creative workflows
LinusEkenstam · x · 2026-11-10
Adobe announced a multi-year strategic alliance with The Walt Disney Company at Adobe MAX, providing custom AI models and tools to support concept exploration in Disney's innovation labs and its parks and cruise development pipelines. The partnership spans Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, ESPN and StudioLAB, and includes global marketing activations, industry event collaborations and customer storytelling, with an emphasis on responsibly developed AI that protects creators.
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