Google AI Mode multiturn ads go live: Sponsored results now appear in follow-up queries
OnlineInference · x · 2026-11-10
Google's Multiturn ads are now live. Barry Schwartz (Search Engine Roundtable) spotted them while testing AI Mode: "Sponsored" units appear not only on the first query but inside follow-up query responses, with additional ads showing on the third and fourth turns. Google confirmed multiturn ads surface as users have back-and-forth conversations with AI Mode, are clearly labeled "Sponsored," and that new formats will keep being tested. For SEO/search marketers, this signals rapidly expanding ad inventory in AI Mode.
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