Instagram launches Effect Builder: generate custom Story filters from AI prompts
The Verge AI · rss · 2026-11-10
Instagram has launched Effect Builder, which generates custom filters for Stories from AI prompts. Available now to US users over 18:
- Describe your filter idea in a prompt box (e.g. "turn photos into comic book pages"), optionally attaching style reference images
- Upload your own photos to preview the AI-generated effects and iterate with follow-up prompts
- Instagram's AI can also rewrite your prompt — a one-line test prompt was expanded into several AI-generated paragraphs
This follows last week's expansion of the Edits app to macOS.
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