Amazon's Google organic search visibility hits a 10-year low in the US
lilyraynyc · x · 2026-11-10
According to SEO data firm Sistrix, Amazon's organic search visibility on Google in the US is at its lowest point in the last 10 years. Shared by SEO practitioner Lily Ray, the data point adds to evidence that AI-driven search and Google ecosystem changes are eroding traditional organic traffic — a key signal for e-commerce and content sites relying on Google referrals.
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