Apple launches $49.99 one-time 'intelligence usage packs' for AI features
jdluk87 · x · 2026-11-10
Apple has started charging for AI features: the first "intelligence usage packs" arrived with a Logic Pro update, priced at a one-time $49.99.
- Currently limited to Apple Creator Studio apps (Logic Pro first), purchasable via the menu bar under Intelligence Features → Show Usage → Buy More Usage
- Unlike the industry's subscription norm, packs are one-time purchases: no Family Sharing, tied to the Apple Account used at purchase
- Unused usage rolls over month to month and expires 12 months after purchase; extra usage is only consumed after the free monthly limit is exhausted
Apple had long hinted Apple Intelligence wouldn't stay free forever — this is the first step. Commenters lamented the "enshittification" of Apple.
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