MapQuest is back: its search visibility index just hit an all-time high

lilyraynyc · x · 2026-11-10

SEO practitioner Lily Ray marvels at "the return of MapQuest." The attached Visibility Index chart for mapquest.com tells the story: after a decade of decline bottoming out around 2021, the site's search visibility has climbed sharply since 2025, spiking past 220 — well above any previous peak in the ten-year window.

A remarkable signal for the SEO world: a long-written-off legacy maps brand seeing a historic surge in search traffic.

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