Bing Webmaster Tool's new Topic Portfolio shows 74K citations vs under 16K GA4 users
gaganghotra_ · x · 2026-11-10
An SEO practitioner flags odd data in Bing Webmaster Tool's new Topic Portfolio feature: a client site was cited 74.3K times for a single topic in September, while GA4 showed under 16K users from Bing that month. The near-5x gap raises questions about how Bing counts citations versus actual visits.
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