Disney and Adobe partner on artist-led generative AI models via Firefly Foundry
The Verge AI · rss · 2026-11-09
Disney and Adobe announced a multiyear partnership at Adobe MAX to develop proprietary "artist-led" generative AI models supporting Disney's production pipeline:
- Adobe will give Disney early access to its latest technologies, spanning theme parks, cruise lines, and ESPN content
- Through Adobe Firefly Foundry, Disney will work directly with Adobe on generative AI models tailored to Disney's properties
- The companies will also collaborate on emerging technologies, including "responsibly developed AI"
It's a marquee example of a major media company building custom enterprise generative AI — and a validation of Firefly Foundry's enterprise strategy.
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