Veteran analyst: tech analyst credibility is broken by pay-to-praise dynamics

DavidLinthicum · x · 2026-11-09

Analyst David Linthicum argues the tech analyst world has a rampant credibility problem: evidence-based criticism is being replaced by marketing-style superlatives. He describes the unspoken arrangement — keep praising vendors and the relationship continues; challenge the narrative and invitations disappear, pressure mounts, and complaints reach paying clients. He cites firsthand experience across a 40-year career.

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