Matt Pocock defends 'Software Factory': top teams now build systems that build the product
mattpocockuk · x · 2026-11-09
Matt Pocock defends the term "Software Factory" while acknowledging it's partly hype and VC-bait. The real shift he points to: earlier this year, SOTA teams used agents to work on the product itself — shipping features, fixing bugs. Now they're building automations that help agents work on the product, moving up a layer. He sums it up as "we're not product engineers, we're factory engineers," and argues the buzzword is as good a label as any for these loops and workflows.
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