Google Shopping Holiday 100 goes live, product clicks now route to AI Mode

gaganghotra_ · x · 2026-11-09

Google Shopping's 2026 Holiday 100 page is live, surfacing the year's 100 trending products from Google Trends across categories like accessories, apparel, beauty, and electronics.

Notable change: clicking a product now takes users to Google's AI Mode, whereas in previous years it led to regular search results or brand-site product/collection pages — a sign shopping traffic is shifting toward AI search.

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