Woman Paid Offset $6K to Wear a Hoodie for 38 Minutes — His Feed Is Worth ~$225K
aakashgupta · x · 2026-11-09
A clothing brand founder went viral after revealing she paid rapper Offset $6,000 to model her hoodie for 38 minutes, with disappointing results. The author breaks down what celebrity pricing actually buys:
- The cheap part is showing up: he wears it, photos get snapped, photos go on your brand's page in front of the same few thousand followers who weren't buying last week. That's the $6K.
- The expensive part is his feed: at the old rule of thumb of $100 per 10K followers on a sponsored post, Offset's 22M-follower account prices out around $225,000.
Lesson for first-time founders: hiring a celebrity means buying one of two very different things — know which one you're paying for before you negotiate.
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