Why do AI founders still launch only on X? Instagram reaches half of US adults, X just 21%
aigleeson · x · 2026-11-09
aigleeson questions the habit of AI founders launching exclusively on X:
- About half of US adults use Instagram; X sits at 21%
- The average AI founder is 29; the average AI unicorn founder's age dropped from 40 to 29 in four years
- Millennials (30-45) are now the CMOs and growth leads signing contracts — and they never left Instagram
- The author's chatgptricks Instagram page has 2.7M followers; his network spans 100M+ followers across AI, tech and business
Takeaway: your buyers scroll beyond X, so launch where the attention is. Note the self-promotional angle (showcasing his own network), but the data and argument are useful for founders.
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