Greg Isenberg: Cracked Marketers Are Now More in Demand Than Cracked Engineers

rachittshah · x · 2026-11-09

Greg Isenberg argues the market has reached a tipping point where top-tier marketers are more in demand than top-tier engineers. A widely echoed reply puts it bluntly: "a brilliant engineer who can't sell anything is just a very expensive guy with hobbies."

Related event: Greg Isenberg: Top AI-Savvy Marketers Now More in Demand Than Top Engineers(2 posts)→

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