Wynter survey of real AI prompts: users lean on AI for evaluation, still visit vendor sites
VeryWellVersed · x · 2026-11-09
Kevin Indig teases AI usage data from a Wynter survey where participants shared their actual prompts, publishing in Growth Memo. Spoilers: most people have at least 2 brands top of mind in any market they're "in", but AI can introduce more; almost all participants still visited vendor websites; participants used AI heavily for evaluation and research.
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