Fundraising is an engineering problem: build the investor pipeline before pitching

MartinGTobias · x · 2026-11-09

Jamie Gull argues fundraising should be treated as an engineering problem: the key is building a pipeline — systematically creating an investor list and outreach channels before you ever pitch — instead of the common first-time founder approach of emailing a handful of well-known investors. Martin Tobias, who amplified the post, notes few founders do this, but those who do tend to have more success.

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Fundraising is an engineering problem: build the investor pipeline before pitching

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