Airbnb Co-founder Doubled Early Revenue With One Rented Camera

petesena · x · 2026-11-08

A recap of Airbnb co-founder Joe Gebbia's classic early growth move: browsing New York search results, the team found 30 hosts with terrible listing photos — night shots, dishes in the sink, toilet seats up. The fix was stupidly simple: rent a camera and reshoot the listings themselves. This reportedly doubled revenue in the company's early days.

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