Qwen Office sold 100K one-cent memberships via Li Jiaqi's livestream: AI isn't a commodity yet

APPSO · wechat · 2026-11-08

Qwen Office CEO Chen Yusen appeared in Li Jiaqi's Double 11 livestream, selling one-cent monthly memberships: 50K sold in 10 minutes, 100K in 30 minutes — representing 2 trillion tokens of compute quota but only 1000 RMB in actual revenue.

Most of the stream was live demos rather than hard selling, deliberately avoiding jargon to translate abstract "efficiency" into relatable scenarios.
The core argument: the AI industry obsesses over commercialization (ARR, subscriptions), but lacks commodification — packaging abstract capability into a product with clear use and understandable value, the way lipsticks are sold by shade and texture.
The industry is experimenting: token packs (Tmall made tokens a promo category), task-oriented subscriptions (CodingPlan), hardware entry points (Humane AI Pin failed, Rabbit R1 saw returns). What models can do is ceding ground to why people buy and how they'll use it.

Original post →

Qwen Office sold 100K one-cent memberships via Li Jiaqi's livestream: AI isn't a commodity yet

More from Companies & People