As intelligence gets Jevons-paradoxed, 'dark data' becomes the first jackpot

hardimanjames · x · 2026-11-08

A speculative take: as AI intelligence gets extremely cheap via the Jevons paradox, the first big wave will be throwing intelligence at dark data — the massive stores of existing data companies already have but never exploit.

The author notes two reasons this wasn't done before: too expensive and too unreliable in map-reduces. Plummeting intelligence costs fix both. The quoted tweet promotes Jev, a social-data API product.

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