Keynote: building the one-person creative team with AI ad workflows
alexgoughcooper · x · 2026-11-08
Alex Gough-Cooper shares his 45-minute Smart Marketer Live keynote on AI × ad creative, drawn from thousands of hours and billions of tokens of experimentation. Covers message-first methodology, AI research workflows and the weekly research pack, deciding what to hand to AI, video editing workflows, turning team processes into reusable skills, documenting how everyone works, and an implementation action plan.
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