Outcome-Based Pricing Lesson: Clients With 50% Upfront Are More Engaged
curious_vii · x · 2026-11-07
A practitioner shares a counterintuitive outcome-based pricing lesson: a fully at-risk engagement led to a disengaged client with no capital at stake; requiring 50% upfront on the next project made the client far more engaged. Client-side risk, even at the same price, drives success.
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