Fortune goes inside Dream Lab LA: real actors, live sets, AI in the room

DavidmComfort · x · 2026-11-07

A retweet of Luma Labs' official post: Dream Lab LA is doing hybrid production — real actors, live sets that change on the spot, with AI working alongside the crew in the room. Fortune Magazine went inside the studio to document how this blend of live shooting and AI generation actually works.

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