Essay "AI Needs Soft Power": the industry builds tech but neglects public understanding

RichardsonDx · x · 2026-11-07

In an essay titled "AI Needs Soft Power," the author argues the AI industry has spent enormous money building the technology but comparatively little helping ordinary people understand what is happening. Citing Anthropic CEO Dario Amodei — who says the industry can't just talk its way to better public perception and must deliver tangible breakthroughs — the piece contends AI needs soft power more than raw power.

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