Four years after Musk's takeover: X added creator payouts, long posts, Grok, X Chat and X Money
nima_owji · x · 2026-11-07
nimaowji published a "Twitter Before / X After" infographic tracking the platform's evolution since Musk's $44B takeover in Oct 2022 (xAI acquired X in Mar 2025; SpaceX absorbed xAI/X in Feb 2026):
- Monetization: creator ad-revenue share launched Jul 2023; Premium grew to 6.3M paid subscribers, $1B ARR (company-reported)
- Long-form: from 280-character tweets to 25,000-char Premium posts and Articles
- AI: Grok built into X since Dec 2023
- Comms: X Chat (Nov 2025) with E2EE, voice and video calls
- Community Notes: from Birdwatch pilot to global open-source notes; Meta testing X's algorithm
- Payments: X Money entered gated beta Nov 2025
- Content policy shifted to free-speech-first while still moderating
The author notes this isn't a claim that every metric improved — just the feature-side ledger.
More from Companies & People
- Andrew Ng's AI Dev NYC lands Nov 30-Dec 1 with a Yann LeCun fireside — DeepLearningAI · 2026-11-07
- ByteDance reportedly took down a Zhihu post, fueling doubts about its AGI culture — teortaxesTex · 2026-11-07
- Nigerian-American scientist Chinasa T. Okolo named to TIME100 AI list — ChinasaTOkolo · 2026-11-07
- Kalshi flash: Apple cuts AI infrastructure spending by 20% — PAstynome · 2026-11-07
- Musk: SpaceX could buy a legacy carrier and use its spectrum 10x more effectively — XFreeze · 2026-11-07
- Musk says he personally pulls 'anaconda-sized' power cables at Memphis data center — elonmusk · 2026-11-07