Roger Martin on AI's Core Problem: 'It Organizes and Recycles'

RogerLMartin · x · 2026-11-07

Strategy thinker Roger Martin offers a pointed one-liner on AI's limitation: "That is the AI problem. It organizes and recycles."

The context is a discussion of "mode thinking": genuine thinking means reading the original book and reflecting deeply, whereas AI is built on what everyone has already written about it — often bastardized secondhand takes. Prompt crafting, he suggests, can only get you so far. A brief but insightful take on how AI-assisted thinking loses originality and first-hand context.

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