OpenAI Rebrands Data Centers as 'Compute Campuses' — Podcast Reveals Focus-Group Backlash

kevinroose · x · 2026-11-06

NYT tech reporter Kevin Roose shared a clip from his podcast Machine Gods featuring Rob Flaherty mocking OpenAI's plan to call data centers "compute campuses." Flaherty riffed alternative names ("data bouncy castles," "data magic kingdoms") and recounted a data-center comms consultant whose joke focus-group idea of adding food courts came back as "the worst idea I've ever seen tested."

The new episode also covers what the midterms mean for AI regulation and space data centers. The PR-messaging debate itself is highly shareable industry comedy.

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