The Ad Is Now a Conversation: ChatGPT Ads Hit $1B Run Rate in 200 Days
rwlord · x · 2026-11-06
An Adweek article argues that advertising is turning into conversational sales: Amazon and TikTok launched conversational ad units, OpenAI began testing Sponsored Agents in ChatGPT in September, Meta rolled out Business Agent globally in June, and Google introduced a Gemini-powered Business Agent for Leads in May — letting consumers chat and compare products right inside the ad. Key numbers: ChatGPT Ads hit a $1 billion annualized run rate within 200 days, and Google's AI Mode passed a billion monthly users within a year. The author advises CMOs to treat these formats as a new sales channel: onboard the agent like a new sales hire, since it may be a consumer's first touchpoint with the brand.
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