Perplexity agent runs $30K Meta spend at 3.5x revenue, 63% higher ROAS
krishnan · x · 2026-11-05
- krishnan argues ad buying is where agents beat agencies first, because the scoreboard (ROAS) already exists.
- Case: Perplexity says its Computer agent ran $30K of Meta spend for Get Maine Lobster, delivering 3.5x revenue at 63% higher ROAS than their usual ads — a vendor case study with one customer and a small budget, but the mechanism holds.
- Retainer/cut-of-spend agencies now get compared line by line against numbers they can't dispute; consulting work without such metrics is losing its protection as people build scorecards first.
Related event: Perplexity Computer Beats Ad Agency with 63% Higher ROAS(2 posts)→
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