Microsoft Clarity adds Agentic Analytics as AI agent traffic nearly doubles to ~2M in 3 weeks

OnlineInference · x · 2026-11-04

Per Search Engine Roundtable, Microsoft Clarity rolled out new features:

Agentic Analytics: see which AI agents visit your site, what they do, and test whether they can complete key tasks like checkout.
Ask Clarity: ask plain-language questions about site behavior and get answers backed by real session evidence.
Brand Agents: help products get discovered across Microsoft Copilot, Bing and MSN; help local businesses capture leads and book appointments.
Data: Microsoft says AI agent traffic nearly doubled in three weeks to almost 2 million; the new Agent Activity dashboard tracks agent visits and on-site actions from searches and form submissions to logins, downloads, bookings, and checkout.

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