His content team is 7 AI agents — here are the roles, failures and rules

robertonappe · x · 2026-11-03

Blogger Roberto Nappe details months of running his content business from Pucón with 7 named AI agents: Sherlock (research, writing, final review), Ramón (SEO and social posts), Macarena (art direction in Canva), Mauricio (WordPress webmaster), Jeison (structured data), Fernanda (video editing) and Cecilia (real coding when needed). His key lessons: an agent without a clear role is an enthusiastic intern with access to everything; agents admit mistakes at zero cost because nothing is at stake, so the hard part is rule-setting to prevent repeats — AI doesn't replace judgment, it makes it more necessary. He also shares the 6 rules now governing his agent team.

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