Apple says memory price hikes are 'unprecedented,' purchase obligations jump $33B in one quarter
firstadopter · x · 2026-11-03
On Apple's Q4 2026 earnings call, CEO John Ternus described memory pricing as 'unprecedented': memory costs rose in the September quarter vs June, will climb further in the December quarter, and pricing is expected to keep increasing beyond that. Apple offset costs via price hikes on Mac/iPad (late June) and iPhone (September), plus inventory carry-in and cheaper non-memory components. Notably, manufacturing purchase obligations grew by $33 billion from the June to September quarter as Apple scrambles to lock in supply. The poster reads this as a strongly bullish signal for memory stocks.
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