Ruby Thelot launches daily MEDIA STUDIES show to decode cultural chaos in the AI age

round · x · 2026-11-03

Ruby Thelot is joining MTS with a daily show called MEDIA STUDIES, aiming to "monitor the cultural situation."

His core argument: our obsession with "taxonomy" (naming trends, aesthetics) stems from the cultural confusion we're in—too many things happening at once, many fake or astroturfed, some real but rare, especially in the AI age. Expect research, writing, and "a bit of cultural clarity."

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