"We just killed [incumbent]" launch posts: you only made it to step 0

Danhightower · x · 2026-11-03

The author calls out a common launch-post trope in tech/AI: claiming "we just killed [incumbent name]". In reality, he argues, you merely launched — that's not even step 1, more like step 0, and you've gotten approximately nowhere yet.

A blunt critique of overhyped product-launch marketing.

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