Google Pay pilots AI fashion Discover tab in India with virtual try-on and photo search
heyshrutimishra · x · 2026-11-02
Google is piloting a new fashion and lifestyle experience inside Google Pay in India, turning the payments app into a shopping discovery platform.
- Personalized fashion feed powered by Google's Shopping Graph of 60+ billion products
- AI virtual try-on from any product listing
- Upload an outfit photo to find the closest matches across the open web, then tap through to merchants
- Daily outfit looks coming soon
Accessed via a new Discover tab, the feature is currently a limited pilot not visible to all users.
Related event: Google Pay Pilots AI Fashion Shopping Experience in India(2 posts)→
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