Google segments sponsored vs organic products in AI Mode carousels

gaganghotra_ · x · 2026-11-01

Per Brodie Clark's SERP tracking, Google has introduced new segmentation between sponsored products and 'all products' in AI Mode product carousels, after recently ramping up sponsored items in those carousels. The same log notes ChatGPT ad/e-commerce experiments: a text-ad format with an arrowed 'learn more' link, and new green/grey 'best' labels for organic product listings.

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