Selling AI agents to paper-bound Balkan SMBs: how do you close non-tech traditional businesses?

Then-Occasion18 · reddit · 2026-11-01

A founder building vertical AI agents for paper-heavy SMB workflows in the Balkans asks for GTM advice: 70-80% of local traditional businesses (restaurants, clinics, service providers) still run on paper binders, Excel and phone calls. He's stuck on two questions: pre-selling feels impossible in a market where owners barely trust software, and whether a working demo is mandatory — or whether he should drop the word "AI" and just sell "saving 3 hours a day." He plans to own sales end-to-end and is looking for a B2B SaaS sales mentor or technical co-founder. The discussion offers a real-world window into selling AI automation to low-trust, low-digitization markets.

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