Boardy's growth playbook: Top 100 Founders list, 7 Meta ads and a 150-guest masquerade
AJChadha · x · 2026-10-31
A teardown of AI networking app Boardy's week: opened public voting for a Top 100 Founders list on X (Oct 28), kept 7 Meta ads running on the "I can introduce you to anyone" message, announced a 150-guest Halloween masquerade in SF for founders/creators/investors, claimed a national retailer wants it in 300 stores (company-reported), and posted 15 LinkedIn updates mostly of member intro stories. The product pitch stays unchanged while brand gets built around community and events — a classic community play.
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